Privacy policy

Last updated: July 5, 2026

[Seed] We respects your privacy and is committed to protecting the personal information we collect from customers, website visitors, account holders, subscribers, and individuals who interact with us through our website, customer support channels, email, SMS, social media, forms, quizzes, and other online services.

This Privacy Policy explains what information we collect, how we use it, how we share it, how long we retain it, and the choices and rights you may have regarding your personal information.

1. Personal Information We Collect

We may collect personal information directly from you, automatically through your use of our website, or from service providers and partners that help us operate our business.

Information you provide to us may include:

- Name, email address, phone number, billing address, shipping address, and account login details.
- Order details, purchase history, subscription preferences, refill cadence, and customer support history.
- Payment-related information, processed by secure third-party payment processors.
- Information you submit through contact forms, quizzes, surveys, reviews, promotions, or customer support conversations.
- Marketing preferences, email subscription status, SMS opt-in status, and communication preferences.
- Information you choose to provide about your product interests, routines, preferences, or wellness goals.

We may also collect information automatically, including:

- IP address, browser type, device type, operating system, referring URL, pages viewed, time spent on pages, cart activity, and interactions with emails or advertisements.
- Cookies, pixels, web beacons, analytics identifiers, and similar tracking technologies.
- Approximate location data derived from IP address or device/browser settings.

Please do not submit sensitive medical, health, or diagnosis-related information unless it is specifically requested and necessary for the service you are using. Our products and website content are not intended to provide medical advice, diagnosis, or treatment.

2. How We Use Personal Information

We use personal information to operate our store, provide services, process orders, improve customer experience, and communicate with you.

We may use your information to:

- Process and fulfill orders, subscriptions, payments, shipping, returns, refunds, and customer service requests.
- Create, manage, and secure customer accounts.
- Provide product recommendations, educational content, customer support, and personalized website experiences.
- Send order confirmations, shipping updates, subscription reminders, refill notices, service messages, and account notifications.
- Send marketing emails, SMS messages, promotional offers, product updates, surveys, and abandoned cart reminders where permitted by law.
- Improve our website, products, services, advertising, customer experience, and business operations.
- Detect, prevent, and respond to fraud, security incidents, abuse, unauthorized activity, and violations of our terms.
- Comply with legal obligations, tax requirements, regulatory requirements, and enforceable requests from authorities.

3. Cookies and Tracking Technologies

We use cookies and similar technologies to help our website function, remember your preferences, analyze site traffic, improve performance, personalize content, measure marketing effectiveness, and support advertising.

These technologies may collect information such as your IP address, browser, device identifiers, pages visited, items viewed, items added to cart, checkout activity, and interactions with emails or ads.

You may be able to control cookies through your browser settings. If you disable cookies, some website features may not work properly.

We may use analytics and advertising tools such as Google Analytics, Meta Pixel, Shopify analytics, email/SMS marketing tools, and other similar platforms. These third parties may process data according to their own privacy policies.

4. How We Share Personal Information

We may share personal information with trusted third parties that help us operate our store and deliver services.

These may include:

- Shopify and ecommerce platform providers.
- Payment processors and fraud prevention providers.
- Shipping, fulfillment, warehouse, and logistics providers.
- Email, SMS, customer support, review, subscription, loyalty, and marketing service providers.
- Analytics, advertising, attribution, and website optimization partners.
- Professional advisors, such as legal, accounting, compliance, and security providers.
- Government authorities, courts, regulators, or law enforcement where required by law.
- Successors or buyers in connection with a merger, acquisition, financing, restructuring, sale, or transfer of business assets.

We do not share SMS opt-in data or text messaging consent with third parties for their own marketing purposes.

5. Legal Bases for Processing

Where required by applicable law, we process personal information based on one or more legal bases, including:

- Your consent.
- Performance of a contract, such as processing an order or subscription.
- Compliance with legal obligations.
- Our legitimate business interests, such as improving services, preventing fraud, securing our website, and communicating with customers.
- Other legal bases permitted under applicable privacy laws.

6. Data Retention

We retain personal information for as long as reasonably necessary to provide services, fulfill orders, maintain accounts, comply with legal obligations, resolve disputes, prevent fraud, enforce agreements, and operate our business.

Retention periods may vary depending on the type of information, purpose of processing, legal requirements, and customer relationship.

7. Your Privacy Rights

Depending on where you live, you may have rights regarding your personal information, including the right to:

- Request access to the personal information we hold about you.
- Request correction of inaccurate or incomplete information.
- Request deletion of your personal information.
- Request restriction or objection to certain processing.
- Opt out of certain targeted advertising, sharing, or sale of personal information where applicable.
- Withdraw consent where processing is based on consent.
- Request portability of certain personal information.

To exercise privacy rights, contact us at [privacy email address]. We may need to verify your identity before processing your request.

8. Email and SMS Opt-Out

You may unsubscribe from marketing emails by clicking the unsubscribe link in our emails.

If you receive SMS messages from us, you may opt out by replying STOP or following the instructions in the message. Standard message and data rates may apply.

Even if you opt out of marketing communications, we may still send transactional or service-related messages, such as order confirmations, account notices, shipping updates, and customer service responses.

9. Children’s Privacy

Our website and products are not directed to children under 13, and we do not knowingly collect personal information from children. If you believe a child has provided personal information to us, please contact us so we can take appropriate steps.

10. International Data Transfers

If you access our website from outside the country where we operate, your information may be transferred, stored, and processed in countries that may have different privacy laws than your country of residence.

11. Security

We use reasonable administrative, technical, and physical safeguards designed to protect personal information. However, no method of transmission or storage is completely secure, and we cannot guarantee absolute security.

12. Third-Party Links

Our website may contain links to third-party websites, apps, or services. We are not responsible for the privacy practices or content of third parties. Please review their privacy policies before providing information.

13. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. The updated version will be posted on this page with a revised “Last Updated” date.

14. Contact Us

If you have questions about this Privacy Policy or would like to exercise your privacy rights, please contact us through the Contact Us page on our website.